Top 5 Social Apps Performance on Unified Platform in Bulgaria, Q1 2025

In the first quarter of 2025, the top social apps in Bulgaria showed varied performance trends in terms of downloads, revenue, and active users. According to Sensor Tower, these metrics provide a comprehensive view of the app market dynamics.

TikTok - Videos, Shop & LIVE saw a steady increase in weekly revenue, peaking at around $103K in late January. Downloads peaked mid-January at 36.6K but declined to about 17.4K by the end of March. Active users remained relatively stable, with a slight decline from approximately 1.15M to 1.09M.

Facebook experienced consistent weekly downloads, starting the quarter at 34.3K and ending at 26.4K. Revenue fluctuated, peaking at $2.6K in early March. Active users showed a steady climb, reaching about 2.18M by the end of March.

Grindr - Gay Dating & Chat maintained modest revenue growth, reaching a high of $3.4K in late March. Downloads remained low, with a slight increase to 541 in the final week. Active users saw a subtle rise, ending the quarter at around 6.9K.

Instagram had fluctuating revenue, peaking at $5.2K in mid-January. Downloads declined from 16.6K at the start to 12.3K by the end. Active users slightly decreased, finishing the quarter at approximately 1.29M.

Spin the Bottle: Chat Rooms saw a notable spike in revenue in late January at $1.5K. Downloads varied, peaking at 696 in mid-January. Active users increased to 1.2K by the end of March.

These insights from Sensor Tower highlight the diverse trends and market dynamics of social apps in Bulgaria during the first quarter of 2025. More detailed analytics and insights can be found on Sensor Tower's platform.